Myths Part 1 - The USP

He has been dubbed as 'The Professor', Jeff Sexton delivers the details of what your Marketing Message should contain in order for your business to be Thought Of First and Liked The Most when your customer is in need of your product or service.

The USP, or Unique Selling Proposition, is complete marketing malarkey. Anybody who asks you for your Business' USP is not qualified to help you advertise your business. Kindly send them on their way, and get back to doing what you do best.

The purpose of Primed Income is help Local Business Owners Grow through bold and memorable messaging. Competing on keywords, PPC pricing cuts your margins and subjects you to the game played by competitors with larger budgets.

You can learn to beat the biggest players in your market by understanding how to win the heart and minds of a too busy public.

If you've 'tried everything and nothing has worked', settle in...you're in the right place. Welcome to Primed Income.

If you like what you hear, think that learning more would be of interest without a financial commitment, get 90 Minutes to prime your efforts here.