’They’ say to spend two months salary on an engagement ring. How Advertising can become what ’They’ Say

You've heard them say 'Spend Two Months Salary On The Engagement Ring', but how did that well known idea spread? Who came up with it?

The Professor, Jeff Sexton, shares the story from DeBeers, the largest diamond importer in North America...and the world. Then, listen to how you can become the business that everybody else repeats...because it's what 'They' say.

For Business Owners, By Business Owners.

The guests of Primed Income Podcast are Local Business Owners who share their journey from childhood to entrepreneur. Hear about their sleepless nights, the mistakes, the successes, the dreams, the realities, what fulfills them, how they set their team up for success, what they're reading/watching/listening to, even what they would tell themselves if they could turn back the clock.

The purpose of Primed Income is help Local Business Owners Grow through bold and memorable messaging. Competing on keywords, PPC pricing cuts your margins and subjects you to the game played by competitors with larger budgets. You can learn to beat the biggest players in your market by understanding how to win the heart and minds of a too busy public.

If you've 'tried everything and nothing has worked', settle in...you're in the right place. Welcome to Primed Income.

Like what you hear? If you feel that learning more would be of interest without a financial commitment, get 90 Minutes to prime your efforts here.